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Meet the curators behind Heart & Soul
Jarrell
Norfolk
Jarrell Williams is a storyteller, host, and creative marketer behind the award-winning Nomarama brand, celebrating culture, travel, food, and community. He has hosted numerous shows and helped craft dozens of authentic campaigns that inspire curiosity, connection, and joyful exploration.
Matt
Charlottesville
A resident of Charlottesville, Matt Harmon spent the past 5 years developing a love of wine. As his passion for wine developed, he wanted to share that passion with family and friends. As he did so, he noticed people’s preconceived ideas about wine, and who “should” drink wine and sought to change this perception. And thus, his entrepreneurial journey with Harmony Wine was born. Matt challenges the perception of who and what wine drinkers should be in his everyday life—sometimes he drinks wine in a suit, sometimes he kicks back and drinks his wine wearing his joggers.
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Mike
Richmond
“Spurweezy” knows how to throw down in the kitchen, but even the best home chef wants to let someone else do the cooking sometimes. Mike Spurlock is an event professional and content creator who’s built a loyal, food-loving following on TikTok with his authentic and relatable approach to food and cooking. While grateful for his virality on the platform and the opportunities that have come along with it, Mike is most passionate about creating content that truly connects with his audience and wants to create a more inclusive space for all creators and viewers alike.
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Paris
Richmond
Born and raised in Richmond, Paris is a flight attendant by day and a full-time Content Creator whose creativity never really turns off. For someone who travels daily for a living, coming home to RVA always feels like a “big hug after a long stretch of time away.” She’s had the chance to see the world and truly enjoys being immersed in other cultures and expanding her worldview, but the 804 will always be her home.
Tashira
Alexandria
It’s all fashion on Tashira’s corner of the internet. So, what keeps her going in the DC Metro area? Find out more as she takes us through her Alexandria City Guide. Tashira Halyard—known to her online community as Tashira Garcon—is an attorney, equity consultant and fashion content creator. She’s a breast cancer survivor who seamlessly blends style, self-care and social justice into her brand “Politics & Fashion.” Her Instagram and YouTube channel are hubs for not only fashion inspiration, but also a rapidly growing sisterhood.
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Xavier
Roanoke
Xavier Tramaine Duckett is a community leader, artist, entrepreneur, traveler, and mentor based in Roanoke, VA, where he was raised in a culture of service, generosity, and love for community. In 2015, Xavier moved back to Roanoke after finishing his football career at ODU, with the mission to not only give back to his community, but to uplift it. He recognized the need for local youth empowerment programs and founded nonprofit The Humble Hustle Co. with that in mind. Xavier has leveraged his diverse background to impact youth and inspire others. His work continues to uplift his community and its members.
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