Meet the curators behind Heart & Soul
Jarrell
NorfolkJarrell Williams is a storyteller, host, creative marketer, and advocate for positivity, self-worth, and joyful exploration. A father of three, Lennon, Leo, and Tala Joy, Jarrell champions a lifestyle rooted in curiosity, connection, and play alongside his partner, Heidi Joy. As the creator of Nomarama, Jarrell has built a culturally influential platform that highlights the authentic joy of travel, nature, food, and community through compelling storytelling and immersive experiences. Jarrell's on-camera work includes hosting the acclaimed three-season series City With Bite, produced in partnership with the City of Norfolk and VisitNorfolk, which showcases independent restaurants, breweries, and culinary culture across the region. Beyond the screen, Jarrell has spent years working in…
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Matt
CharlottesvilleA resident of Charlottesville, Matt Harmon spent the past 5 years developing a love of wine. As his passion for wine developed, he wanted to share that passion with family and friends. As he did so, he noticed people’s preconceived ideas about wine, and who "should" drink wine and sought to change this perception. And thus, his entrepreneurial journey with Harmony Wine was born. Matt challenges the perception of who and what wine drinkers should be in his everyday life—sometimes he drinks wine in a suit, sometimes he kicks back and drinks his wine wearing his joggers.
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Paris
RichmondBorn and raised in Richmond, Paris is a flight attendant by day and a full-time Content Creator whose creativity never really turns off. For someone who travels daily for a living, coming home to RVA always feels like a "big hug after a long stretch of time away." She's had the chance to see the world and truly enjoys being immersed in other cultures and expanding her worldview, but the 804 will always be her home. https://www.youtube.com/watch?v=nUM-6IzVEd0
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Xavier
RoanokeXavier Tramaine Duckett is a community leader, artist, entrepreneur, traveler, and mentor based in Roanoke, VA, where he was raised in a culture of service, generosity, and love for community. In 2015, Xavier moved back to Roanoke after finishing his football career at ODU, with the mission to not only give back to his community, but to uplift it. He recognized the need for local youth empowerment programs and founded nonprofit The Humble Hustle Co. with that in mind. Xavier has leveraged his diverse background to impact youth and inspire others. His work continues to uplift his community and its members.
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